As the CEO and Founder of Cher K Lynn Wholesale LLC, I am excited to launch this new business venture. I decided to start this business in August 2024. It was during the same week I was forced to take a second job just to make ends meet. This is also during the time when election news started to rev up as the hot topic. I was binging on election news like it was a Netflix series. During this time, it was clear that I was not the only one struggling. Most of us are relying on the next President of 2024 to resolve the many issues of this nation. Unfortunately, it is not that simple. As long as we continue to have our freedom, we are free to choose. And choice comes with a great responsibility.

The right choices allow us the opportunity to take destiny into our own hands. Are there risks? Anything worth having typically comes with risk. But, we must assess the risk reward. Starting a business is one of the best ways for us to achieve our financial goals. What is your financial goal? What is your “Why?” Is it becoming rich? Is it becoming debt free? Is it getting your children through college without getting into more debt? Maybe your goal is to provide quality healthcare for your elderly parent without regard to the expense. Whatever the goal, it is attainable.

Most of us realize that our wages do not align with the value we bring. Yet staying in our current situation brings a false sense of comfort. It is false because we are living pay check to paycheck and there is nothing comfortable about that. Some of us have already decided to take this matter seriously. But, have no idea where to start. There are a ton of resources available to us, like YouTube videos, books, training courses, etc. However, most of the information is too segmented, confusing or expensive. I aim to help others overcome the feeling of being overwhelmed or discouraged. I understand and realize that pulling yourself up by your own bootstraps is a very challenging feat. Pulling someone else up by their bootstraps is more realistic and rewarding.

Our vision at Cher K Lynn is to develop a fully comprehensive, hands-on, entrepreneurial program as a community service. It will offer the proper training that most people of my generation never received. I would like to partner with others who have the same desire to build relationships and uplift communities. I strive to do well with my wholesale business and would like to bring someone with me.